{"title":"HR marketing","shortDescription":"HR marketing combines marketing, brand management, and personnel psychology. The aim of HR marketing is to build the brand of an \"attractive employer,\" purposefully and using appropriate marketing tools and techniques to reach well-defined groups of potential job applicants, thus ensuring the company receives the right people for the right places. \n\nA specific form of HR marketing is internal HR marketing, where the focus is directed at current employees of the employer with the aim of increasing their job satisfaction, commitment to the company, long-term loyalty, and brand loyalty. \n\nThe goal of the course is to provide a basic insight into the current situation of HR marketing, which is influenced by Generation X, and to show that financial remuneration is no longer sufficiently motivating. How to deal with this situation, where to find the right employees, and how to approach them, all of this will be covered in this course.","description":"<h2>Maximize Your HR Marketing Potential</h2>\n\n<p>Unlock the power of HR marketing with our comprehensive online course designed to equip you with the essential tools and strategies for attracting and retaining top talent. Whether you’re in HR or looking to pivot into the field, this course will enhance your understanding of both internal and external marketing approaches.</p>\n\n<ul>\n <li><strong>Target Audience:</strong> HR professionals, marketers, and business owners seeking to improve their talent acquisition strategies.</li>\n <li><strong>Course Duration:</strong> 2 days.</li>\n <li><strong>Course Format:</strong> Online (join virtually).</li>\n <li><strong>Certification:</strong> Yes, a certificate will be awarded upon completion.</li>\n</ul>\n\n<h3>Detailed Course Description</h3>\n<ul>\n <li><strong>Skills Gained:</strong> Learn how to effectively implement HR marketing strategies, boost employee engagement, and utilize various tools for both internal and external marketing.</li>\n <li><strong>Course Outline:</strong>\n <ul>\n <li>Foundations of HR Marketing</li>\n <li>Employee Engagement Techniques</li>\n <li>External HR Marketing Strategies</li>\n <li>Internal HR Marketing Approaches</li>\n <li>Selected Tools for HR Marketing</li>\n <li>Discussion, Summary, and Conclusion</li>\n </ul>\n </li>\n <li><strong>Bonuses:</strong> Access to exclusive materials and consultations with industry experts.</li>\n</ul>\n\n<p>Don't miss the chance to elevate your HR marketing skills and transform your approach to talent acquisition. Sign up today to secure your spot!</p>","rating":0,"reviewCount":0,"reviews":[]}